Urban Fashion Today

admiration of millions of fans and admirers in various spheres worldwide. Figures such as Mark Ecko have founded legendary brands such as Ecko Unlimited and have thus taken hip-hop clothing to another level of innovation and popularity. Brands such as Adidas have re-released countless retro trainers and sports clothes as well as modern re-imaginings of classic designs alongside powerful advertising campaigns uniting famous faces from the worlds of sport and music. MTV, which once baulked at the idea of allocating airtime to Michael Jacksons videos, now has dedicated Hip-Hip channels and is thoroughly saturated in Hip-Hop and urban music culture. Sir Benni Miles, Akademiks, Lemar and Dauley, Supreme Being, and a plethora of other urban brands seamlessly integrate references from the roots